They look almost identical to the real thing — but the U.S. Consumer Product Safety Commission (CPSC) is warning consumers that fake Labubu plush dolls pose a serious risk of choking and death to young children. CPSC has identified multiple shipments of these counterfeits, sometimes sold as “Lafufu” dolls, attempting to enter the United States from China, and has requested the seizure of thousands of units after confirming violations of federal regulations for toys with small parts.
What Makes the Fakes Dangerous
Genuine Pop Mart Labubu dolls are manufactured to comply with federal toy safety standards. The counterfeit versions are not. Specifically:
- The fake dolls are small enough for a child to fit the entire doll in their mouth, blocking the airway and creating a choking hazard.
- Counterfeit Labubu dolls break apart easily, releasing small pieces that can become additional choking hazards.
- These products do not comply with CPSC’s mandatory federal toy standards for small parts.
CPSC Acting Chairman Peter A. Feldman stated: “These fake Labubu dolls are dangerous, illegal, and have no place in American homes. No parent should have to wonder if a toy will stop their child from breathing.”
How to Tell a Fake from the Real Thing
Authentic Pop Mart Labubu dolls have several distinguishing features that counterfeit versions typically lack or replicate poorly:
- A holographic Pop Mart sticker
- A scannable QR code that links to the official Pop Mart website
- On newer editions, a subtle UV stamp on one foot
- Authentic dolls have exactly nine teeth — fakes often have the wrong number
- Authentic dolls use specific colors — fakes often have overly bright or inaccurate coloring
What You Should Do
- Do not purchase Labubu dolls or similar collectibles from unauthorized sellers, third-party online storefronts, or bargain retailers offering prices that seem unusually low.
- If you have purchased a fake Labubu doll, stop allowing young children to handle it immediately.
- Inspect any plush toy for small parts, loose pieces, or components that could detach and become a choking hazard.
- Purchase collectible toys only from authorized retailers and verify authenticity before giving them to children.
- Report any dangerous or counterfeit toy at SaferProducts.gov or call CPSC’s Hotline at 800-638-2772.
