CDC: International Overdose Awareness Day Partner Toolkit


August 31 marks International Overdose Awareness Day (IOAD), the world’s largest annual campaign to end overdose. It’s a day to:

  • Remember loved ones who have died from drug overdose and acknowledge the grief of the family and friends left behind.
  • Take action to encourage support and recovery for everyone impacted by substance use and overdose.
  • End overdose by spreading awareness of overdose prevention strategies.

Partner With Us

Join us as an IOAD partner by using your voice and platforms to spread the message of ending overdose. This partner toolkit provides free resources, including key IOAD messages, social media content, and patient and provider educational materials, to spread the word about ending overdose. In addition to this toolkit, a campaign resources overview provides a list of materials available for download and print.

You can inform others of what can be done to end overdose by sharing these IOAD resources with your friends, family, and colleagues. Examples of how to get involved include:

  • Posting IOAD messages and using the hashtag #IOAD2023 and #EndOverdose on social media.
  • Sharing IOAD digital content, web features, and materials online.
  • Using the sample articles to share IOAD information with communities and healthcare providers in newsletters, emails, and other partner communications.
  • Downloading free educational materials and participating in interactive trainings for patients and healthcare providers.
  • Educating communities at risk and healthcare providers at meetings, health fairs, conferences, and other events.

Key Messages

International Overdose Awareness Day is the world’s largest annual campaign to end overdose.

The goals of International Overdose Awareness Day are:

  • To provide an opportunity for people to publicly mourn loved ones.
  • To send a strong message to people who use drugs and people in recovery that they are valued.
  • To inform people around the world about the risk of drug overdose.
  • To provide basic information on the range of support services that are available.
  • To prevent and reduce drug-related harms by supporting evidence-based practice.

For General Audiences and Media

This August, CDC’s Division of Overdose Prevention in the National Center for Injury Prevention and Control will mark IOAD with the release of a new article, showing the latest trends on drug overdose deaths with evidence of counterfeit pill use in the United States.

Help us share this new publication via your channels when it is released on Be sure to come back to this page for more information then.

How to recognize an overdose

Recognizing an overdose can be difficult. If you aren’t sure, it is best to treat the situation like an overdose—you could save a life. Call 911 immediately. Administer naloxone, if it’s available. Do not leave the person alone. Signs of an overdose may include:

  • Small, constricted “pinpoint pupils”
  • Falling asleep or loss of consciousness
  • Slow, weak, or no breathing
  • Choking or gurgling sounds
  • Limp body
  • Cold and/or clammy skin
  • Discolored skin (especially in lips and nails)

Lifesaving naloxone

Naloxone can reverse an overdose from opioids, including heroin, illicitly manufactured fentanyl and fentanyl analogs, and prescription opioid medications. Often given as a nasal spray, naloxone is safe and easy to use.

You should carry naloxone if

  • You or someone you know is at increased risk for opioid overdose, especially those with opioid use disorder (OUD).
  • You or someone you know are taking high-dose opioid medications prescribed by a doctor.
  • You or someone you know have both opioid and benzodiazepines prescriptionsor use illicit substances like heroin or fentanyl.

Remember: You can’t use naloxone on yourself. Let others know you have it in case you experience an opioid overdose.

For Healthcare Professionals

CDC’s naloxone resources for healthcare professionals are designed to provide an overview of naloxone, a critical component of the public health response to the opioid overdose epidemic, and provide strategies that can be implemented in your practice.

Studies show that naloxone may not always be offered when risk factors are present, such as taking higher doses of opioids, prescriptions for benzodiazepines in addition to opioids, or history of overdose.

Clinician’s roles

As a healthcare professional, you can reduce risks of overdose deaths by

  • Educating patients and their caregivers on factors that increase the risk for overdose.
  • Raising awareness about the benefits and availability of naloxone.
  • Encouraging patients who are at risk and their caregivers to carry naloxone.
  • Explaining how and when to administer naloxone.
  • Highlighting the importance of follow-up care for overdose.

What is available?

CDC created a suite of naloxone materials and tools to support your efforts to discuss naloxone with patients. These tools can help clinicians inform patients, families, and/or caregivers about the value of naloxone in a non-stigmatizing manner.

  • Factsheets and Conversation Starters Information on naloxone for a variety of audiences ranging from clinicians to patients.
  • Naloxone Training Includes modules that are eligible for free continuing education and interactive patient cases.
  • An Addiction Medicine Toolkit is also available to support clinicians who are working with their patients to treat or manage substance use disorder or opioid use disorder.

CDC recently released the 2022 CDC Clinical Practice Guideline for Prescribing Opioids for Pain. CDC developed resources and trainings for healthcare professionals to assist with implementing the guidance in their practices. We continuously develop materials so please check back periodically to see what is new.

Source: https://www.cdc.gov/drugoverdose/awareness/ioad.html